Medical equipment market development depends on each enterprise's marketing policy is correct or not, formulate correct marketing policy to specific target, and can't apply for the whole medical equipment market, China's medical devices on the market competition, if do not have the core technology will surely no voice in the market, so as to be eliminated. According to data shows that Chinese medical devices field of enterprise total 1.4, sales more than 100 million yuan but less than 200 home of the enterprise, China medical equipment market has appeared in competitive enterprise of vicious competition and messes up the medical market phenomenon.
Homogeneity competition comes from no unified standard
Beijing fukuda electronic medical instrument Co., LTD, deputy general manager YuTieJie introduction, medical equipment market in China is still in the early stages of the development, has the line industry marketing method and low threshold diversified situation, but due to medical devices work of examination and approval of the enterprise by the local government authority is master, regulator will have different degrees of relaxed.
According to information, medical equipment market the reason for causing the repetition of low quality production, hiv-1. abmainly because the market demand. China has a population of 1.3 billion, the face for such a huge medical market, first to guarantee market supply, only after considering the quality of the products. Second, our medical treatment equipment market development less than 20 years, and most of the enterprise has not finished the original capital accumulation, homogeneity of vicious competition in the road is inevitable.
Does not have the core technology is no market power
24 th international medical equipment exhibition to realize, is currently in the market of sell like hot cakes on all kinds of meridian treatment for 50 kinds of brand, although but the brand is different, variety, but function almost counterparts, the price is also showing a than a low.
China resources WanDong medical equipment joint-stock Co., LTD, general manager of the sales department TianFeng introduced in the 90 s, our country medical equipment in the factory opposite less, the endowment enterprise firmly in control the core technology, causing prices to remain high. Until 2006 years later, medical equipment market gradually do big, the domestic enterprise real force to master the core technology, it gradually grasp the market power. But according to understand, at present China resources WanDong can finish as the kingdom of primitive accumulation in enterprise after all is very phoenix feathers, most of the domestic enterprise can only use low price for the government procurement of tender and live.
China medical equipment association deputy chairman of the standing LinMeng since the founding of the zhao in accept interview said the country drugs and medical devices consumption ratio is about 3:1, and the developed countries such as the U.S. and Japan has reached 1:1. But in China "to the medicine keep medical" of the traditional mode, drug market scale than medical device gave market, but because the country during the 1025 in put forward will completely cut off "to the medicine have medical" channel, believe that in the future in the pharmaceutical industry structure will happen trend change, medical devices to the market in medical field will have a considerable development.
Industrial upgrading transformation will crack market the mess
Recently, the ministry of science and technology has completed the medical device industry technology development special planning 2011-2015 ", the plan explicitly pointed out that "1025" period, our country will make great efforts to enhance medical equipment in the digital, intelligent, high precision of network and accurate, and promote the development of domestic medical devices, the next step and hope in the medical device field come true again manufacturing.
In the 24 th international medical equipment exhibition, it is reported, like jiangsu launched the blood sugar instrument diving medical treatment and shanxi jie's new blood oxygen meter are with independent intellectual property rights of the state-owned products, believe that after the passage of time, the market continuously shuffle, our medical equipment market eventually will one day be from homogeneity of competition situation.
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