2012年8月19日星期日

Strategy, culture, system is decided to medical equipment company can be a key element of success

    Now in the medical enterprise development rapidly era, medical equipment industry competition intensified. Medical device company to work in the industry of letters must want to have oneself "killer", the "killer" may not only lies in the medical equipment product quality lots, also reflected in the enterprise marketing strategy and enterprise culture, etc. Expert analysis strategy, culture, system is decided to medical devices company could the key to success for meat.

    First, strategy. Try to create your enterprise professional expertise and features, and this is the medical equipment core competitiveness. Medical equipment investment promotion nets refers to the enterprise to foster professional talents to bosses and, namely the field of authority of the experts and scholars, the enterprise of professional backbone, users of the subject representative. 


    Second is trying to create or occupy the subject leading position, become the first or the second and third. The third is preemptive cost clinical application commanding heights, with authority user sets up the model, businessmedical equipment investment market. Second, culture. From the mainstream of the construction should be strong professional culture began. Medical equipment investment promotion experts point out that an enterprise must be sure that their professional development direction, clear objectives, looks for the accurate positioning. Enterprise to advocates believe in culture, and through the strategy, system, and human resources and promote the realization. Three, system. To consolidate the medical instrument enterprise mainstream culture status, the integration of guide other subculture to the direction of the harmonious coexistence of development. First is around the strategic target, to make the development of professional talent incentive payment mechanism. This mechanism to improve academic position is given priority to, rich material reward of services. To make professional personnel becomemedical instrument enterprise's most respected treatment the best person. Enterprise special attention should be paid to integration leads the market Marketing Department's subculture. In this subculture outside market environment edify down, is often a colour culture, vulgar culture.

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